Wexford farmer wins Guild of Agricultural Journalists Communications Prize

A Wexford farmer who is completing a masters in animal science at University College Dublin (UCD) has scooped this year’s Agri Guild Communications Prize.

Méabh Byrne from Clonroche impressed the judging panel with her One Lab project proposal.

The idea came about as Méabh realised that animal owners, particularly livestock farmers, equine owners and veterinary professionals, often experience significant delays in obtaining diagnostic test results.

This is due to samples being sent to multiple specialist laboratories. Some of the tests include blood, milk, faecal, forage, feed, water, soil, microbiology and disease diagnostics.

Most of these are frequently processed at separate facilities which can result in longer turnaround times, increased administration and fragmented communication.

As a result, the delays can postpone diagnosis and treatment which can mean the animal health issues worsen reducing productivity, increasing costs and negatively affecting animal welfare.

Méabh explained that farmers and veterinarians are also required to coordinate with several laboratories and interpret results from different providers. This makes the diagnostic process inefficient and time-consuming.

Her One Lab project proposes to address these challenges by establishing a fully integrated, accredited diagnostic laboratory that provides a comprehensive “one-stop shop” for animal health testing and consultancy services.

By offering multiple diagnostic services under one roof, supported by expert interpretation and consultancy, Méabh’s idea aims to deliver faster, more accurate results, simplifying the testing process and enabling quicker, evidence-based decisions that improve animal health, welfare and farm performance.

Her project was selected as the overall winner of the Agri Guild Communications Prize by a judging panel comprising: chair of the Guild of Agricultural Journalists in the Republic of Ireland, Agriland editor, Stella Meehan; Assistant Professor specialising in agri communications at UCD, Claire McCormack; Dr. Kieran Meade, professor at the School of Agriculture and Food Science UCD and Kathleen Lonergan Erickson, lecturer in innovation at UCD.

While studying, Méabh also works as a farm management advisor with a strong passion for dairy farming, animal health, and precision livestock technology.

Growing up on her family’s dairy farm in Co. Wexford gave Méabh a practical understanding of livestock management from an early age.

She graduated with a Bachelor of Agricultural Science from South East Technological University before her masters degree in Animal Science at UCD.

In her current role, she works with dairy farmers to optimise herd performance through grazing management, nutrition, breeding, and robotic milking technology.

Outside her day job, Méabh has been a strong advocate for women in farming and was a finalist in the UN Year of the Woman Farmer Ambassador contest held earlier this year.

Agri Guild chair Stella Meehan said: “We were particularly impressed by Méabh’s practical application of a solution to a consistent challenge for farmers and livestock owners in the sector.

“She was able to use her real-life experience and relationships with farmers to garner insight into the areas which can be improved and pitched a project with huge real-world potential and communicated it in a compelling and visionary way.

“The Guild of Agricultural Journalists was delighted to present the 2026 Communications Prize to such an innovative thinker and wishes Méabh well in her future endeavours.”

On accepting her prize, Méabh Byrne said: “It’s an honour to win this prize. The projects produced by the other students were also very good and could benefit the industry and a lot of different ways.

“For me, because I have had this idea in my head for a long time, for other people to recognise the benefit of it, having peers in the industry understand the benefit of One Lab was such an honour.”

The Guild of Agricultural Journalists of Ireland has elected its new president.

At the annual general meeting (AGM) of the all-island guild ON Thursday, June 25, Northern Ireland-based journalist Tom Morrow was formally ratified as the all-island president.

He succeeds editor and journalist Matt O’Keeffe in the role, whose three-year term in office concluded.

Morrow graduated from Queen’s University Belfast in 1970 with a Bachelor’s Degree in Agriculture. He then enrolled in a PhD course in agricultural economics, obtaining his doctorate in 1974.

He got a job with Richardson’s Fertilisers, which was based in Belfast and which, at the time, was part-owned by Irish fertiliser company Gouldings.

After a number of years, Morrow joined Northern Ireland’s Milk Marketing Board, which was a statutory organisation in the North which purchased all the milk from Northern Ireland’s dairy farmers.

He worked in various roles in the Milk Marketing Board and eventually became production director, a role which covered the board’s direct dealings with farmers and the provision of agri-services.

Morrow entered the world of agricultural journalism in 2001, beginning with “light reporting”, gradually taking on more work as a journalist. He has maintained a career as a journalist ever since.

Morrow said that, while he does less reporting now at this stage of his life, he still writes regularly every week.

Commenting on his election as president of the Guild of Agricultural Journalists of Ireland, Morrow said: “I’m very happy, very honoured. Quite astounded actually to have got to this stage in my career, my rather long career, but very, very pleased to take up the position.”

Speaking about the role of the Guild of Agricultural Journalists, he said: “I think we need to represent our members. We need to make sure they’re in the right place at the right time, dealing with the right people, to put agriculture front and foremost in the minds of politicians and people in positions of authority, people who have got some degree of control over agriculture and the agricultural sector.

“I look forward to representing the guild, the members, with those sorts of people.”

Reporting by Charles O’Donnell

Colm Cronin passed away peacefully on September 7.

Colm was a valued member of the Guild of Agricultural Journalists of Ireland (Agri Guild) for more than four decades, seven of which he served as secretary. He was also a key participant in the organisation of the Agri Guild’s biennial awards.

Colm was a former managing director of Pembroke Communications, where he was a consultant to many leading Irish and international companies. A proud Loughrea man, he attended Galway University where he studied sociology and politics.

Colm was a quiet and lovely man, and he will be sadly missed by his many friends in the Guild of Agricultural Journalists. We send our condolences to his wife Bernadette, daughter Kate, grandchildren, family and friends.

May he rest in peace.

A University College Dublin (UCD) student has been announced as the winner of the 2025 Communications and Agri-Innovation Award sponsored by the Guild of Agricultural Journalists.

Donegal native Catherine Grier, is a student of the MSc in Animal Science programme at UCD.

She was selected by the judging panel as the best in class for her project entitled: ‘Calcicare – precision calcium monitoring for healthier herds and higher yields’.

As part of her module in communications and agri-innovation, Catherine completed a project addressing the problem of subclinical hypocalcaemia in dairy cows.

A significant issue for Irish farms, catching the disease early is critical and she developed a business plan to provide enhanced early diagnosis for more effective treatments.

A key part of her proposal was the actual ‘road-testing’ of it with farmers in the area.

Sponsored by the Irish Guild of Agricultural Journalists, the prize fund of €250 was presented to Catherine this week.

Talent of the next generation

Chair of the Agri Guild in the Republic of Ireland and Agriland editor, Stella Meehan said:

The Agri Guild is delighted to sponsor this important award as it nurtures the talent of the next generation of farmers, entrepreneurs and communicators.

While there were so many excellent presentations of a high calibre, Catherine’s thorough researching of her idea including market research among a cohort of farmers really impressed the judging panel.

The Guild of Agricultural Journalists is set to hold both of its AGMs next week on Thursday, June 26 and and Friday June 27, 2025 respectively.

The All Ireland AGM

  • Date & Times: Thursday, June 26th from 11:00a.m until 3:00pm.
  • Location: AFBI (Agri-Food & Biosciences Institute) Large Park, Hillsborough BT26 6DR.
  • Activities: Presentation on latest AFBI research by Professor Elizabeth Magowan and Dr. Steven Morrison, Northern Section AGM & All-Ireland AGM.
  • RSVP: Please email the Agri Guild NI secretary Richard Halleron – richard@farm-link.com by Monday, June 23.

The Southern Guild AGM

  • Date & times: Friday, 27th June from 12noon until 2:30p.m.
  • Location: Airfield Estate, Overend Way, Dundrum, Dublin 14, D14 EE77.
  • Activities:
    • 12:00 – 13:00: Tour of Airfield Estate – which includes a working farm, a soil exhibition and updates on their work in education and research – all to bridge the urban rural divide.
    • 13:00 – 13:45: Lunch.
    • 13:45 – 14:30: AGM.
  • RSVP: Please RSVP by email to the Acting Southern secretary, Elaine Crosse – southernsecretary@agriguild.ie by Wednesday, June 25.

Minutes from the 2024 AGM can be viewed here.

Committee Positions

The current officers (bar the secretary) and committee are putting themselves forward for re-election. However, if any member wishes to serve as a committee member, please do put yourself forward at the meeting. It is a great opportunity to drive and promote the future of agri-communications and get better connected with your industry peers.

The Guild of Agricultural Journalists of Ireland (Northern Section) will host an important seminar for its members, which will address the potential use of artificial intelligence (AI) within journalism later this month.

The focal point of the event will be a discussion on the subject involving BBC Talkback’s William Crawley and the northern editor of the Irish Farmers’ Journal, David Wright.

There will also be an opportunity to involve attending members in a follow-up Q&A with William and David. There will also be a separate and bespoke workshop, looking at the role of AI in the media.

The seminar takes place on Thursday, March 27th, 2025 at the Clayton Hotel, Ormeau Avenue, Belfast.

The agenda is as follows:

  • 1.00pm: Arrival and lunch
  • 2.00pm: Discussion plus Q&A
  • 3.00pm: AI workshop
  • 4.00pm: Depart

If you would like to attend, please RSVP by email to secretary of the AgriGuild (Northern Section) Richard Halleron at richard@farm-link.com on or before Thursday, March 20th.

The Guild of Agricultural Journalists of Ireland revealed the winners of the prestigious AgriGuild Awards 2024 at a black-tie ceremony in Dublin on Thursday night, November 28, 2024.

The event, sponsored by FBD Insurance, saw more than 100 attendees from the agri-media sector gather at the Castleknock Hotel for the biennial awards ceremony, regarded as the pinnacle of the sector’s year.

There were nine category awards presented with the overall prize, the bronze sculpture known as ‘The Bull’ presented to a category winner of exceptional merit.

The independent judging panel comprised: Former RTE editor Tom McGuire (chair); Maeve Dineen (communications consultant and former journalist); Joe Healy (former IFA president and chair of the Agri-Food Regulator); Michele Filippi (PR consultant) and Anne-Marie Butler (head of education, Teagasc).

From left: Chair of Guild of Agricultural Journalists, Stella Meehan, Editor Agriland; with the judging panel for this year’s AgriGuild Awards, Maeve Dinneen, consultant; Chair of the Agri-Food Regulator, Joe Healy; Michele Filippi, Communications consultant; Tom McGuire, chair of judging panel; Anne-Marie Butler, head of education, Teagasc. Image: Finbarr O’Rourke

All category winners were presented with a framed certificate and a cash prize, while the overall winner received ‘The Bull’ along with a cash prize.

The overall winner of the prestigious prize, The Bull, was named asCaitriona Morrissey (Irish Farmers Journal).

Winner of The Bull at the AgriGuild Awards 2024, Caitriona Morrissey, Irish Farmers Journal. Image: Finbarr O’Rourke

The other category winners are as follows:

Best Environmental Reporting

Anaerobic Digestion, derogations and dairy farmers – can they co-exist? – Stephen Robb (Irish Farmers Journal)

Best Feature Story

Video: Cavan farmer ‘lucky to be alive’ after fall into slurry pit – Breifne O’Brien (Agriland)

Best News Story

Revealed: Coolmore’s extensive land empire – Caitriona Morrissey (Irish Farmers Journal)

Best Photograph

‘Playing the Blues’ – Dan Linehan (Irish Examiner)

Best Targeted Campaign

Farmer Time – Elaine Crosse (Airfield Estate)

Best Technical Article

The successful ‘back to basics’ approach of farming in the Burren – Anne Kinsella (RTE Brainstorm)

Best Use of Audio

‘We’re being left behind’ says farmer with learning difficulties – Louise Hickey (Agriland)

Best Visual Report

Livestream of Ploughing 2023 – Agriland Team (Agriland)

Rising Star Award

Anne O’ Donoghue (Irish Farmers Journal)

Chair of the Guild of Agricultural Journalists southern section Stella Meehan commented:

The quality of agricultural journalism and communications across the island of Ireland was very much on display on the list of finalists for this year’s awards.

I want to congratulate all of the winners on their exceptional achievement and in particular to the recipient of The Bull, Caitriona Morrissey who impressed the judges with her in-depth research and accessible writing style.

We are very grateful to FBD Insurance for their support of this event and we also look forward to seeing the ‘Rising Stars’ of agri-media continue to make their mark into the future.

The Guild of Agricultural Journalists has revealed the shortlist for its 2024 AgriGuild Awards, which will be held at Dublin’s Castleknock Hotel on Thursday next, November 28.

Kindly sponsored by FBD Insurance, the black-tie ceremony will recognise journalists for their outstanding work in national and regional media, along with consultants in the communications sector, across nine different categories.

These categories are: Best News Story; Best Feature; Best Visual Report; Best Use of Audio; Best Technical Report; Best Targeted Campaign; Best Environmental Reporting; Best Photograph and The Rising Star Award.

In addition to cash prizes for each category winner, a prized bronze trophy, ‘The Bull’,  will be presented to the category winner whose exceptional merit will be recognised by the adjudicating panel.

This panel is chaired by former RTE Radio editor Tom McGuire, who is joined by Maeve Dineen (communications consultant and former journalist), Joe Healy (former IFA president and chair of the Agri-Food Regulator), Michele Filippi (PR consultant) and Anne-Marie Butler (Head of Education, Teagasc).

Chair of the Guild of Agricultural Journalists Stella Meehan said:

“The quality and calibre of agricultural journalism throughout the island of Ireland has been suitably recognised by this year’s shortlist.


The diversity of entries has been fantastic and we’re looking forward to celebrating the best of agri-media at the awards ceremony on November 28. We are, as always, grateful to FBD for its continuing support of these prestigious awards.”

The nominees on the shortlist are as follows:

Best Environmental Reporting

  • ‘The successful ‘back to basics’ approach of farming in the Burren’ – Anne Kinsella (RTE Brainstorm)
  • ‘By Degrees: How climate change is already affecting your farm’ – Caitriona Morrissey (Irish Farmers Journal)
  • ‘Anaerobic Digestion, derogations and dairy farmers – can they co-exist’ – Stephen Robb (Irish Farmers Journal)

Best Feature Story

  • ‘The dark side of Ireland’s holiday home boom’ – Ciaran Moran (Irish Independent)
  • ‘Peter Sweetman: Planning campaign sparked by illegal slurry spreading’ – Caitriona Morrissey (Irish Farmers Journal)
  • ‘Video: Cavan farmer ‘lucky to be alive’ after fall into slurry pit’ – Breifne O’Brien (Agriland)

Best News Story

  • ‘Israeli dairy farmer recalls morning Hamas attacked his farm’ – Chris McCullough (Fence Post)
  • ‘Revealed: Coolmore’s extensive land empire’ – Caitriona Morrissey (Irish Farmers Journal)
  • ‘Nutrition shortfalls contained in 2019 ‘Planetary Health Diet’ – Charles O’Donnell (Agriland)

Best Photograph

  • ‘Brazilian at Balmoral’ – Chris McCullough (Belfast Telegraph / Sunday Life)
  • ‘Playing the Blues’ – Dan Linehan (Irish Examiner)
  • ‘Flooded Farmers’ – Claire Nash (Irish Farmers Journal)

Best Targeted Campaign

  • Farmer Time – Elaine Crosse (Airfield Estate)
  • Learning Hub Series – Niamh Gunn (Bord Bia)
  • Collaboration Communications Driving Ireland’s Biomethane Future – Geraldine Kearney & Caroline Nolan (Authenticity)

Best Technical Article

  • The successful ‘back to basics’ approach of farming in the Burren – Anne Kinsella (RTE Brainstorm)
  • Era of the eco cow: Is it possible to breed for lower methane emissions? – Rachel Martin (Irish Examiner)
  • Mining bitcoin on top of an anaerobic digestion plant – Stephen Robb (Irish Farmers Journal)

Best Use of Audio

  • The Farmers Yard – Sally Ann Barrett (RTE Radio 1 Morning Ireland)
  • ‘We’re being left behind’ says farmer with learning difficulties – Louise Hickey (Agriland)
  • Rutting Season – Damien O’Reilly  (RTE Radio 1 CountryWide)

Best Visual Report

  • Livestream of Ploughing 2023 – Agriland Team (Agriland)
  • Remembering People and Places – Bernie Commins (Irish Farmers Monthly)
  • Farmers’ heartbreak over flooding at Lough Funsinagh – Colm Ryan (Agriland)

Rising Star Award

  • Noel Bardon (Irish Farmers Journal)
  • Sarah McIntosh (Irish Farmers Journal)
  • Anne O’Donoghue (Irish Country Living / IFJ).
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